The company is hoping the industry will make the effort to encourage late summer and autumn sales to make up for the poor summer months.
It will promote the Proven Winners Autumn Magic range, echoing the HTA Plan it, Plant it this Autumn campaign and the RHS autumn planting initiative.
The Autumn Magic concept includes a range of plants, planting recipes and ideas to encourage gardeners to continue over the autumn months.
As well as the Proven Winners range, Kernock has put together more recipes from its catalogue to give growers and retailers an idea of the kinds of products to promote to consumers. It hopes to have planting combinations on display at Wisley for the RHS autumn planting initiative.
"We’re promoting autumn planting to encourage people to plant up containers with seasonal plants for the autumn, on the back of the HTA and RHS campaigns," said Kernock business development manager Mark Taylor.
"The first step is to educate consumers so that they know they can continue to enjoy their garden for much longer into the autumn and even winter months with seasonal plants. The autumn planting initiatives are a great start."
He added that, rather than just pansies, violas and primroses, the industry should encourage sales for a wide variety of seasonal plants.