Kelkay is supplying 8,000 'Garden Helpers' to be sold at £14.99 in garden centres with £2 from each from Kelkay going to the charity.
Kelkay MD Antony Harker said:
"We have wanted to contribute to Greenfingers for some time, so when they approached us to create a bespoke garden ornament to help raise funds, we leapt at the chance. Other than make a stocking commitment, our retail partners need do nothing: for every unit sold we make a £2 donation directly to Greenfingers, allowing the retailer full margin."
Kelkay will extend the range with the launch of ‘Friends and Family’ of the character to encourage consumer collection and generate further funds.
Greenfingers founder Richard Jackson said the ornament would work well around Garden Re-Leaf day displays on 13 March 2012.