"Keep spending" on your brand, urges HTA president

HTA president Andrew Richardson president's address to the garden industry leaders' conference last week urged growers, retailers and manufacturers to keep spending on brand-building despite the economic downturn.

Richardson said: “If this industry believes that there is life after recession, and I certainly do, then we too should be investing.

We should run effective promotional schemes to encourage people into the garden centres and to buy plants. We should also maintain the investment in our brands, whether of supplier’s product or retail outlets.”

“We know it’s been resilient in the past downturns and that people do retreat into the sanctuary of their gardens and don’t go on holiday or buy the new car.

We’re already seeing the benefits of this in the way in which sales of plants are holding up well, and on top of this the particular strength in edible seeds and plants.”

Richardson said EU money for the Plantsforlife campaign would help.

The HTA has dropped its annual conference for a series of smaller events. Richardson said more than 400 people had attended HTA conferences and more than 600 have attended the parallel programme of masterclasses and workshops this year. Around 100 were at the leaders’ event.

Former HTA president Ken Crowther received the Pearson Memorial medal at the event.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next



The range of colours and flowering times makes for cheerful and economic displays, Miranda Kimberley reports.

Pitches - seeds and consumables

Pitches - seeds and consumables

The right seeding and inputs are essential for keeping grass in top condition and ensuring that pitches look and perform at their best, says Sally Drury.



Customers do not often know about the different leaf colours and shapes offered by hollies, Miranda Kimberley reports.

Opinion... Standardisation good for the trade

Opinion... Standardisation good for the trade

Horticulture could benefit from streamlining in the supply chain.

Opinion... Get rid of plastics in Horticulture

Opinion... Get rid of plastics in Horticulture

Blue Planet II eloquently showed the rich tapestry of life in the oceans. It also focused public awareness on plastic pollution damaging wildlife.

Opinion... Gardening needs better promotion

Opinion... Gardening needs better promotion

British horticultural firms and organisations have not been the best at working together to promote our industry.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive ranking of ornamentals nurseries by annual turnover. 

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles