Johnsons of Whixley reflects on 'new normal' in coronavirus crisis and sees green shoots for the future

Pay your suppliers, exploit untapped markets and innovative low-cost supply and be kinder to each other are reflections made by group managing director Graham Richardson

Image: Johnson's of Whixley
Image: Johnson's of Whixley

Richardson said: "As we reflect on the ‘new normal’ which now consists of an office operating with a skeleton team, remote workers, Video Zoom Meetings, 50% of external staff, directors manning the planting machine, hand sanitiser at every turn, twice daily sanitation sweeps, weekly covid meetings, regular staff walkarounds and a mind operating at full throttle seeking every conceivable marketing twist  - who knows what the future holds? 

"The dreaded ‘Brexit' word is now a humourous undertone, we laugh in the face of the 2008 recession and consecutive bad winters sound like an excellent leisure opportunity!

"However, out of the seemingly endless plain of ‘barren adversity,’ the first young shoots of new growth emerge signifying the irrepressible human spirit. A new idea, untapped market, innovative low-cost supply, cost reductions that seemingly just happen, homeworking rolled out to 10 managers within four days, an innovative new market erupts within a week, and the likely resulting waste mountain gets a little smaller. Finally, a workforce much reduced in numbers who seem to get bigger, stronger and more positive with each day.

"One thing is for sure, if any Industry can get through this it is ours – we are used to taking the lead and making it happen largely without support or subsidy. Sticking together is the key – we must collectively highlight our plight, play to our strengths and exploit the power of e-marketing and PR.

"We should also be kind to one another – giving a bit, taking a little less and realising that as links in a chain if we all stretch a bit, the chain stands firm. However, if one link can’t cope the chain fails, the result being catastrophe for all. With this in mind please pay your suppliers and give your customers just enough slack – easier said than done perhaps but a laudable doctrine nevertheless."

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