John Deere secures Royal sponsorship

A beautiful and wealthy princess has been wooed by a UK kit maker to be named official sponsor for the World Equestrian Games.

Her Royal Highness Princess Haya Bint Al Hussein of Jordan said of the Games: "Our goal has always been to partner with the top global brands."

The princess chaired a recent organisers' meeting in Buenos Aires to choose sponsors. John Deere was crowned equipment sponsor for the event in Kentucky, US, in 2010.

John Long, chairman of the World Games 2010 Foundation, said: "Having the strength of the John Deere brand behind our event is tremendously exciting for us."

The sponsorship agreement follows John Deere's five-year deal in the UK to be the official supplier of utility tractors to Jockey Club Racecourses.

John Deere makes machines for turfcare and grounds upkeep as well as for the equine market. Kit includes mowers, tractors, front loaders and attachments.

The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines and are held every four years.

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