Davey will manage a range of accounts including regional accounts in the South West.
She will also be helping to develop the market for a range of new products from Floramedia, including FloraLinQ and Flora Eco.
She said: "I am delighted to be joining the team at Floramedia - although labels and POS are at the core of our business, the creative team is buzzing with ideas on packaging and digital solutions to excite the consumer and drive sales."
Davey has previously worked for Notcutts Garden Centres and Nurseries, Bransford Webbs, Growforth and Morley Nurseries and Whartons Nurseries.
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