Jersey Royals rival lays down gauntlet

Pembrokeshire potato growers have launched a publicity drive including a television advert in a bid to unseat the leading position of Jersey Royals in the home-grown early potato market.

Puffin Produce managing director Huw Thomas said the Haverfordwest-based growers' cooperative, which markets under the "Blas Y Tir" (Taste of the Land) brand, aims to "regain the crown" from its Channel Island rivals by expanding over the border.

Sales have already risen fourfold over the past year, he said, adding: "Our advantage is Pembrokeshire Earlies can go from field to store in less than 24 hours."

The group is also seeking to gain EU Protected Geographical Indication status for the potatoes, a feat achieved by Armagh Bramley apples last year.


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