Jekka McVicar has teamed up with illustrator daughter Hannah McVicar to create a range of Gift Herb Seed Collections, such as ‘Jekka’s Biodiversity Collection’ which includes five seed packets chosen to attract bees, butterflies and beneficial insects to the garden.
Each of the five collections has a customised postcard depicting the herbs, on which to inscribe a personal message for a uniquely personal gift, endorsed by a well-loved brand with a global following.
A free acrylic display allows retailers to showcase the seed collections using only a small space.
The brand is further represented with the introduction of Jekka’s Greetings Cards, a collection featuring six minimalist herb designs, and on the back of each card with a recipe using the herb illustrated.
"My nursery has always been a family business. This latest collaboration with my daughter Hannah, who illustrated my last book [Jekka’s Herb Cookbook, Ebury Press], follows in the footsteps of my grandmother, whose cookbooks were illustrated by my grandfather."
"We’re often approached by garden centres who like our brand, so launching our seed collections and greetings cards wholesale is the next logical step."