JCB investment sees new golf course in Staffordshire to build global brand awareness

JCB has announced a new wave of investment in Staffordshire, including plans for a £30 million golf course next to its World HQ to help boost sales and build global awareness of its brand.

The plans follow the news that the excavator manufacturer is in investing £150million in constructing two new factories in the county.

The 18-hole, 7,150 yards, Par 72 championship golf course will centre on 240 acres of countryside to the south the Rocester headquarters and will be designed by European Golf Design – best known for the 2010 course at Celtic Manor in Wales, host of the 2010 Ryder Cup.

The new course will be built to tour-quality standard and could potentially host a major tour event attracting competitors and spectators from all over the world. When completed, in 2018, it is expected that up to 100 people will be employed in groundcare and hospitality roles.

Lord Bamford said: "Golf is a truly global sport and is a perfect fit for JCB as a global manufacturer as we look to develop strong relationships with customers and dealers worldwide."


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