"Ukraine will be an important market in the future, along with Romania," according to German rhododendron and conifer firm Enno Hinrich's director Wilfried Jelten.
ACL Consultancy managing director and garden centre designer, Clifford Long, said he had around 20 projects in the pipeline across Eastern Europe:
"We do projects in Russia, the Czech Republic, Estonia, Lithuania and Bulgaria," Long said.
While growers in the Eurozone were finding themselves less competitive in the UK because of the strength of the Euro, British firms were hoping to cash in.
Johnsons of Whixley was back at the show after a seven-year break.
Managing director Andrew Richardson said firms should take advantage of the exchange rate.
"We are 40% cheaper than we were last year, just on the Euro side of things," Richardson said.
The show, held in Essen from 29 January to 1 February, included exhibitions of floristry and technology as well as new plants.
New Plants award-winners (presented by German Minister of Agriculture Ilse Aigner)
Pat Fitzgerald from Fitzgerald Nurseries - winning for the second year running - with Yucca gloriosa ‘Bright Star'
Lathyrus odoratus ‘Shikibu', shown by the Jaopanese Pavilion and bred by The Federation of Miyazaki Prefectural Economic an Agricultural Cooperative
Malus Mini-Cox® Coxdwarf (S) - Zwergapfel, shown by the Baumschulen Oberdorla and bred by Dr Barbara Dathe
Bedding and balcony plants
Lobularia maritima ‘Peter's Snow Princess', shown by Kientzler and bred by Peter Wicki, ES-La Palma
Flowering house plants
Kalanchoe interspecific hybrid, Queen® Kalanchoe Rose Flowers® ‘Paris', shown and bred by Knud Jepsen