The 2011 show will run from Tuesday 25 January to Friday 28 in a bid to satisfy trade exhibitors who complained the traditional Thursday to Sunday programme led to a "dead weekend."
The show’s international presence will continue to grow next year, with foreign visitors now making up 35 per cent of those that attend.
And foreign exhibitors are also on the increase with organisers confirming that Canada and Rwanda will both be represented for the first time at next year’s event.
The Canadian Landscape and Nursery Association and the Rwanda Flower Producers and Exporters Federation both signed up before the deadline for registration last week (31/07/10).
2011’s event will also feature a new slogan – "Remaining faithful to principles but nevertheless treading new paths" – which organisers said would help "modernise and present the event in a younger and fresher form."
A spokesperson said it was too early to know the exact number of exhibitors for 2011 but said they expected a similar or slightly higher level to 2010.
Despite the registration deadline passing, she said it was still possible for interested companies to get involved.
For more information visit www.ipm-essen.de.