The Grounds for Concern study will also identify senior managers' views of actual and potential skills shortages and their strategies for using grounds staff in future.
Geoff Webb, Institute of Groundsmanship (IoG) chief executive, said: "It is clear there are certain barriers to entry to the profession such as poor perception and low pay.
"Our attention must therefore firmly focus on addressing these obstacles in order to encourage more young people into the profession
"And we need to understand senior management's perception of the industry to ensure there is a new generation of skilled grounds professionals coming through."
The study, which will be carried out by the Sport Industry Research Centre, will involve surveys and interviews. A final report will be published next month.
The survey follows the results of the IoG's Grounds Management - A Hidden Profession research on careers, salaries and job satisfaction.