Investing in store development pays off, says Stagecraft

Businesses which have taken the decision to invest in their stores during the current difficult economic climate are being rewarded with an upturn in sales, shop fitting supplier Stagecraft has said.

Stagecraft managing director Tom Davis said: "The message we are getting from our business development team when they talk to clients is optimistic. Those who have invested in some form of design makeover are seeing a like-for-like increase of up to 10%."

Davis said one customer, a garden centre chain, confirmed that in stores where they have spent money, whether refurbishing the entire store or just individual areas, or even by just brightening up with hanging baskets, they are seeing growth. But in stores where they have not invested, sales have remained stagnant.

"It's not just the majors, but a number of independents that we deal with are experiencing similar growth after carrying out refurbishment work. It seems that in this particular economic climate, where the consumer is having to budget carefully, they are willing to spend in garden centres to help lift morale, particularly if the retail experience is colourful and uplifting," Davis added.

Van Hage Garden Company business development manager Philippa Mckean said:

"Not only are we pleased with the sales results, but the overall appearance, the traffic flow and the use of space being more efficient has meant we are able to service our customers better."

Stagecraft provides an annual 25,000 bespoke units to garden centre groups including Dobbies, Haskins, Wyevale, Notcutts and Van Hage, and DIY retailers, including Focus.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre profile: Hulme Community Garden Centre, Manchester

Garden centre profile: Hulme Community Garden Centre, Manchester

High environmental standards, community work and support for local suppliers are all lessons for the wider garden retail industry, Matthew Appleby discovers.

How can garden centres reduce plastic use?

How can garden centres reduce plastic use?

Garden retailers are under pressure to use less plastic as the Government's new 25-year environment plan seeks to introduce a wave of measures to reduce pollution.

Will peat use be taxed or banned?

Will peat use be taxed or banned?

The Government has made strong statements on peat reduction in its new 25-year environment plan, published in January.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles