Intuitive selling targeted by Potato Council's campaign

A campaign to introduce an intuitive approach to selling potatoes to shoppers will open up new opportunities for growers, the Potato Council has said.

The strategy aims to educate consumers about the taste and texture of different varieties of potato with simple signposting developed from research conducted over the past year. This is intended to drive up the value of the industry by encouraging consumers to shop for specific varieties.

The work will involve the entire supply chain, and the Potato Council will conduct research into how agronomy impacts on the different taste and texture characteristics of varieties.

"It's a long-term project and we are not expecting the industry to change overnight. We are looking at research delivery in three years," said head of communications Sharon Hall.

"The initial step is to get out there and talk to the industry. We need to assess knowledge gaps and look at market failure. There are new opportunities to understand how we can deliver taste and texture consistently over different seasons," she added.

The council has developed three categories of potato - fluffy, smooth and salad - with coloured logos attached to each along with information about taste, texture and recommended uses.

Potato Week on 1-7 October will launch a consumer campaign and a marketing pack is available for growers selling direct to the public.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

What should growers make of the Government's migration report?

What should growers make of the Government's migration report?

By holding out the "possibility" of a seasonal agricultural workers scheme (SAWS), the Migration Advisory Committee's (MAC) long-awaited final report, published this week, makes an exception for fresh produce amid its wider call for a shift away from low-skill immigration.

Tractors: market roundup

Tractors: market roundup

Manufacturers are working to provide solutions to many challenges. Sally Drury looks at their newest models.

What does the Agriculture Bill mean for growers?

What does the Agriculture Bill mean for growers?

The publication of the Agriculture Bill this week formally kick-starts the Government's plans to implement a "green Brexit" for farming, the area of the economy most impacted by the UK's withdrawal from the EU from next March.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive RANKING of UK Fruit Producers by annual turnover plus the FULL REPORT AND ANALYSIS.

Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production

Read Professor Geoffrey Dixon