Intranet improves Spearhead's farming business

Real-time information sharing over the web has allowed one farming business to operate across the continent, the National Farm Management Conference heard.

Spearhead International chief executive Tom Green, who farms nearly 5,000ha of land in the UK including vegetables and potatoes and 70,000ha in east central Europe, told the conference that the keystone of his business strategy is a company-wide intranet with data on markets, clients and crop modelling that enabled devolved decision making by being accessible to all 1,163 staff.

"You can't grow successfully by giving instructions from HQ - it's all about decisions at a local level and attention to detail field by field," he said. "All of our employees are shareholders and this commitment to transparent sharing of information is a mark of our business culture."


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