Interview: James Hallett, chairman, british asparagus campaign 2008

Over the past six years there has been a phenomenal increase in sales of British asparagus. In 2001, only 2.7 per cent of the population bought or tasted British asparagus during the course of the asparagus season. By last year this figure was up to 14.3 per cent. In large part this rise has been due to the success of the annual British Asparagus Campaign.

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