The interior plants industry is facing up to the future after three recession-hit years with a conference at Steam in Swindon on 18 October.
According to Indoor Garden Design (IGD) creative director and eFig vice-chair Ian Drummond, the aim of the Facing the Future event is to make indoor landscaping be seen to be fashionable again.
"The recession was quite damaging for a lot of people so this is to put the whole industry back up there," he said.
The focus was on new products and plants, he added. "The days of just ordering plants for the office are gone. So many people want something unique for their building and not something off the shelf." The company is choosing planting that recognises clients' individuality, he said.
The London market was more recession-proof than the rest of the UK and creativity is the key, Drummond added. "Our event work has been incredibly successful and has helped on commercial side."
IGD has worked on Elton John's white tie and tiara ball, London Fashion Week, the BAFTA awards, the Ivy Club, and at hotels, restaurants and shops including Harrods.
Drummond said: "Getting into different areas was our target as soon as recession hit. But we seem to be the only one who has tried."
Top office plants
Vanda Orchid has been named eFIG office plant of the year 2012. Joint runners up were Ficus Panda and Sansevieria Mikado.
The association's members drew up the shortlist from 12 long-listed plants on whether the plant makes you feel good and has a calming effect.
The plants are mainly grown for Indoor Garden Design at Dutch nursery Anco.