Initiative focuses on use of plants

An initiative aiming to put green space on an equal footing with buildings and infrastructure has informed a new campaign to promote the benefits of plants.

The Colour Your Life campaign has been launched by Plant Publicity Holland (PPH) to emphasise the use of plants for social, economic and environmental benefits.

The campaign, which was launched at international trade show Plantarium 2008 and is based on PPH's Green City philosophy, will appear in the UK in January next year.

Colour Your Life will promote plants to trade professionals and consumers, primarily through a new website yet to be established.

PPH managing director Jan Habets said that it is part of a drive to encourage politicians, landscape architects, developers and consumers to recognise the added value of plants.

"The way of thinking about green (landscaping) is changing and people now realise it is much more than the aesthetic," explained Habets.

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