Industry call for new plants for Seabrook BBC Gardeners' World Live display

An opportunity to show your new varieties to 100,000 keen gardeners is being offered at the Peter Seabrook display at BBC Gardeners' Wold Live 2022.

Seabrook NEC
Seabrook NEC
Part of the feature being created at this event to celebrate the incredible horticultural work of the late Peter Seabrook, who died aged 86 in January, which will attract approaching 100,000 keen gardeners to the show, is going to be dedicated to a display of ‘new’ plants.
Exhibit organiser Neil Gow said: "We all know one of things Peter was always driving forward, was new plant varieties. One of the few gardening journalists who really ‘got’ the publics desire for ‘new’, Peter championed good new plants in the displays he created at shows for over 50 years. This feature has already captured considerable interest from the gardening press.
How could we honour him better than by incorporating your ‘new’ into this 2022 display?
"The team of people who have worked for years with Peter creating show displays is now building on his original concept of the display to celebrate the Centenary of the BBC and 60 years of TV gardening, by creating a Mighty Terrace to feature new plants within the 80m² display in the shows Floral Marquee. This display will also highlight two of Peter’s other great interests — The David Colegrave Foundation and Floral Fantasia.
"Whether you have a new variety of summer bedding plant, hardy shrub, fruit or vegetable, then we want to incorporate it into the display - and you will want it to be there for the public to see.
"All we need is a good potful. Ideally in a plastic or lightweight ornamental pot preferably no more than 450mm (18”) diameter (we do need to be able to move them around!). Your plant(s) need not be grown in that pot, but could be plunged and surrounded by support plants to set off your main subject to create an inspirational look. We do not mind if it is still in just its grower pot straight off your nursery!
"New for us means launched to the trade for sale to the public to buy for the first time in 2022. Equally it may be something, until now secret, that you have coming on line for the 2023 season."
Also required is a stick-in label that has your company name, logo and the plant variety name clearly on it. This needs to be readable by the public who will be held back by the rope and post fence up to 3m away. Also needed is
your ‘magic story’ of the plant and a crib sheet "with answers to those questions you know Peter would have asked you!" Things like weather tolerance, hardiness, flowering time and period, feeding, pruning and where it can be bought, so those manning the stand can answer questions and promote your plants to the journalists and visitors to the show. Make sure we have any promotion giveaways you have too.
Ideally bring it direct to the NEC on Monday 13 June, but with all that is going on at that time of year Gow can arrange an earlier date and drop off location if this makes it easier for you to get involved.
Your planst could be moved to Seabrook's Floral Fantasia industry initiative display at RHS Hyde Hall, Essex. If you agree, your plants may be moved to the display there after GWL finishes. The display being created in Birmingham is in part to draw attention to the work being done on Floral Fantasia.
A list of the plants on display will be promoted to the press attending the show. A visitor vote for their favourite plant might be organised.
Contact: Neil and Nicci Gow: T: 0781 203 1281
#A marquee display at RHS Chelsea Flower Show for Seabrook is expected to go ahead this May.

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