Industry advised to embrace latest QR code technology

QR code technology has the potential to completely change the horticulture industry, proponents of the technology have said.

A number of QR-related products were launched at the Four Oaks Trade Show, where experts called for the industry to recognise the importance of the codes.

"QR codes will shape our industry in ways we can't imagine," said John Connel from The Garden Works. "They will help you to connect with customers in a way that makes your business 24 hours global. The technology will change things massively even though it's not going to replace physical stores."

Joy of Plants launched its QR code system at Four Oaks with Atkiro. Director Terri Jones said: "There are people with imagination who will see the potential of this. People who don't will be left behind.

"Atkiro is working with garden centres such as Longacres and Scotsdales to start bringing codes in." Atkiro managing director Roger Atkinson said: "It's another weapon for marketing."

Floramedia launched a new version of its FlorlinQ system at the show. Managing director Nick Matthias said: "All the existing codes now link to the new version and that's the great joy of this technology. Plant information is needed and this will be increasing the link with the product, the packaging and the internet."

Jeremy Watkinson, managing director at PPC Labels, which offers QR codes, added: "People have asked for it more this year and we've put it on more labels."

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