Improved TV coverage around Chelsea helps to push sales

North One and West Six garden centre director Joel Beckman has said "better quality" gardening TV coverage sparked by the RHS Chelsea Flower Show, helps to drive sales.

He said that while the weather remains "by far and away the most important thing" (Chelsea week is forecast for rain) the flower show puts gardening in the spotlight and "there is a pick up in recognition through gardening TV, which is better than the usual someone walking around a garden, talking".

Coolings business development manager Neil Jackson added: "It has been a very good spring so far and the weather is due to improve again. Chelsea is an influence. Anything on TV that puts gardening into the public mind is a help in a good season."
Garden Inspirations manager Mike Easom said Chelsea gave a 24 per cent uplift on the previous week in 2013 at his former employers Buckingham Nurseries.
He said plant sales "rocket" but you had to have the right plant on offer.
Meanwhile, The Royal Hospital venue for Chelsea Flower Show has undergone £2.5m of anti- flooding and resurfacing measures, including new drainage into the Thames, new roads, kerbs and drains.

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