HTA Workshop targets rose promotion

The HTA British Rose Group will meet next week for a workshop at Wharton's Nurseries in Norfolk.

Keeping Customer Focus will offer an insight into the latest thinking on rose growing and retailing and  will discuss promotional plans for 2011.  

It is open to all HTA retail and grower members and takes place on 19 August.

The event will also update on last year’s meeting which led to the creation of the manual Your complete guide to caring for, merchandising and selling more roses.

Guest speakers include Garden Works’ Kevin Waters who will give a merchandising masterclass to help bring the guide to life.

The programme includes:

Growers

10.00 HDC funded powdery mildew prediction programme

Chairman John Adlam and Xianming Xu will demonstrate the new computer programme and go through the grower trial showing the economic and practical aspects of it all. This will be followed by a visit to the trial site to see the results.

Growers and Retailers

11.30 Update on HTA and Roses UK activity from Tim Briercliffe and Jennifer Thwaites (HTA) and Ian Kennedy (Roses UK).

Discussion on roses promotion ideas for 2011.

Rose merchandising masterclass from Kevin Waters of The Garden Works.

13.00 Lunch followed by a tour of the Whartons sites.

More than 40 places have already been booked but spaces are still available. To attend this free event, contact Alison Smith on 0118 9303132 or email Alison.Smith@the-hta.org.uk


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