HTA unveils plant of the month calendar for 2011 at National Plant Show

The Plantforlife Plant of the Month Calendar 2011 has been unveiled early at the National Plant Show as the HTA looks to help members cash in on the scheme.

The calendar has been revamped for the first time in two years to help "broaden the scope," according to HTA ornamentals committee chair Geoff Caesar.

"Plant of the Month provides a real focus for retailers and consumers alike. The 2011 calendar broadens the scope of the campaign – not only promoting plants that look good at a particular time of year but highlighting plants and activities that people should be thinking about at certain times i.e. planting daffodil bulbs in September for an early spring display."

The HTA said it hopes that unveiling the calendar at the earliest opportunity would help members prepare their production and promotion in accordance with the campaign.

The calendar includes:

  • January        Sarcococca
  • February       Heather
  • March           Choisya
  • April             Rhododendrons
  • May              Fuchsia
  • June             Roses
  • July              Agapanthus
  • August          Japanese Anenome
  • September    Daffodils
  • October        Conifers
  • November     Mahonia
  • December     Cornus

Plant of the Month provides the industry with a monthly focus to highlight specific groups of plants available in store. A suite of promotional bed cards are available, free of charge and additional merchandising materials can be downloaded at www.the-hta.org.uk/plantforlife


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Papaver

Papaver

These compact, brightly coloured flowers can be very attractive for impulse sales, notes Miranda Kimberley.

Fertilisers Special Report - invaluable nutrition

Fertilisers Special Report - invaluable nutrition

Using the right fertilisers on your crops can make all the difference when it comes to securing repeat customers, Sally Drury advises.

IPM Essen Show Preview - New look for top trade fair

IPM Essen Show Preview - New look for top trade fair

Venue modernisation will mean better display space for exhibitors at Europe's largest trade fair for the horticulture industry, says Gavin McEwan.


Opinion... Gardening needs better promotion

Opinion... Gardening needs better promotion

British horticultural firms and organisations have not been the best at working together to promote our industry.

Opinion... A wish list for unblinkered thinking

Opinion... A wish list for unblinkered thinking

Opinion... A wish list for unblinkered thinking

Opinion... A wish list for unblinkered thinking

Generations of ordinary British people have been let down by weak, visionless leaders -- politicians more engaged by the next election than our national best interest.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards

Ornamentals ranking

Top 30 Ornamentals Nurseries by Turnover 2017

Top 30 Ornamentals Nurseries by Turnover 2017

Tough retail pricing policies and Brexit opportunities drive the top 30 growth strategies.

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles