HTA unveils key 2010 campaigns

The HTA's marketing campaigns for next year will include a link with the Government's healthy eating and exercise Change4Life promotion running throughout January and February.

Gardening will be incorporated into the campaign and promoted in garden centres and retail nurseries as a keep fit idea. Another Plant4Life campaign, Crop Swap, will be a Big Lunch-style promotion. This scheme, which will take place in April and May, will feature gardeners growing and then sharing produce over the season.

Plant4Life promotion Scentsational, scheduled to run over July and August, will promote scented plants in the same that way a butterfly-friendly plant campaign did in 2009.

A National Garden Gift Voucher (NGGV) campaign, Save the Rainforest, will be about carbon offsetting gardens against rainforests. Another NGGV campaign, in February and March, will offer two-for-one health and beauty deals.


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