The test showed how redemption of the cards would be restricted to participating HTA members and that it would be easy for those members to process the cards without any new equipment or changes to the tills or payment system, said the HTA.
Ayletts MD Adam Wigglesworth said:
"I was very impressed with the demonstration of the gift card system by the HTA and Store Financial. Everything worked as described and the cards were accepted with no need to make changes or modifications to our system. Once we were set up as a redeeming location everything was very simple and the transaction went through like any other payment card."
HTA Garden Gift Card general manager David Butler added:
"It was important to demonstrate both how simple this technology is for members to use and also how we can limit redemption of the cards to participating members only. The new HTA Garden Gift Card has the potential to generate significant additional business for members and we are on track to launch our planned pilot programme this summer."