JIMA sets standards for the production and quality control of John Innes products and lays down technical specifications for each grade of John Innes. Each bag of John Innes compost is marked with a recognisable JIMA seal of approval.
HTA director general David Gwyther said: "We are delighted that JIMA has joined the fold. Alongside the work we do through the Growing Media Association with JIMA on board we will be able to enhance our support to growing media manufacturers."
He added: "We will be able to assist members in developing a new strategy for maintaining the strength of the JIMA seal of approval and promoting the product. As with the other specialist groups under our umbrella our role is very much about adding value and allowing groups to maintain their identity and the focus of their activity."
JIMA chairman Jamie Robinson added: "I believe that this will be a good move for JIMA members, it will enable us to improve the profile of JIMA and to focus on product quality. With the current focus on peat reduction few consumers realise that John Innes composts were the original peat reduced composts, and it is information like this we want to get across to consumers."
• See www.johninnes.info for more information.
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