HTA retail development forum looks at visual merchandising

The next round of regional HTA Retail Development Forum (RDF) regional meetings, taking place in July, will focus on the importance of visual merchandising.

The sessions, titled ‘Creating Desire’, will be led by Tina Dalzell from the Black Country Retail Skills Shop and Kris Donnelly from ‘Big Brother’ fame. Along with an overview of merchandising the sessions will include a mini merchandising masterclass.

The mini masterclass, developed in association with retail guru Mary Portas, looks at the mechanics of creating desire amongst your customers through visual merchandising and will include topics such as:

    •    Understanding customer behaviours
    •    Effectively placing products
    •    Laying out your garden centre
    •    Attracting attention
    •    What to merchandise; where and when?
    •    Create a ‘wow’ factor that sells

HTA director of business development Tim Briercliffe said: "A blend of art and science, visual merchandising, when done well attracts and retains customers, drives sales and profit and communicates your brand and proposition effectively. These meetings provide RDF members with access to visual merchandising specialists whose experience spans the whole retail industry and there will be plenty of takeaway tips for instant use."

Dates and venues for the next round of RDF meetings:

13th July - Central Group – Fakenham Garden Centre
14th July  - Northern Group – Macclesfield, tbc
15th July - Southern Group – Squires Bagshot Lea
 
The HTA Retail Development Forum is aimed at medium to large retailers with a turnover in excess of £2m. Meetings are held quarterly in members’ centres and also provide the opportunity for the host centre to capture input from the rest of the team on major developments and category management initiatives within their business.
For further information about joining the RDF contact the HTA Business Development team on 0118 9303132 or email rdf@the-hta.org.uk.

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