Paul Basham will runs HTA accounts and “sharpen systems”, while Andrew Maxted will look to recruit new members and run marketing. Tim Briercliffe will work on business development in retail-Maxted’s old sector- as well as his existing nursery and landscape sectors.
Director general David Gwyther said: “We should continue to grow as the industry changes. We need to focus on business development and we want to get into other areas in the outdoor living industry. Turnover is going up [to £30m a year] and we need sound financial management.
“We’re keen to talk to individuals and organisations involved in other things that go on in gardening such as furniture, sports, pets and clothing.
“We’ll see if we can do something to help them that complements our mainstream retail and landscape membership.
“Landscape is growing and [Chelsea gold medal winner] Adam Frost is to become our new APL chairman and is joining the HTA board to give landscapers a stronger presence on it.
“Retail membership numbers are static as individual members are gobbled up by bigger chains. But we have 90 per cent of the retail industry in our membership anyway and subs paid are proportionate to the income of the organisation so that makes no difference to our income.
“We will also be working closer with the new HDC under Neil Bragg.”