HTA report identifies opportunities for the garden industry in 2011

Holidaying at home, school gardening and the royal wedding all present opportunities for the garden industry despite challenging economic conditions that led to a 4.3 per cent fall in sales in 2010, according to the latest HTA Market Update report.

The publication reported that 2010 was a tough year for the industry because cold weather and "stalling economic recovery" caused trade to "slip back slightly" in 2010.

The HTA's Retail Business Benchmark survey found that trade for 2010 was down 4.3 per cent on 2009 and 2.3 per cent down on 2008.

The Future Foundation predicted a decline in real disposable income of 0.7 per cent in 2011. But it said 58 per cent of British consumers had used their garden to socialise with friends and family in the past year.

This had provided opportunities for categories such as garden furniture and outdoor leisure, it pointed out. The HTA said the royal wedding in April, grow your own and school gardening will drive the market going forward.

HTA marketing director Andrew Maxted added: "The weather in 2010 certainly took the shine off what might otherwise have been another golden year for the industry. As we gear up for 2011, we must all be aware of the economic challenges but also the many opportunities to create a more meaningful dialogue with our customers."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next



The range of colours and flowering times makes for cheerful and economic displays, Miranda Kimberley reports.

What can growers do to reduce their use of plastics?

What can growers do to reduce their use of plastics?

Growers are waking up to the push towards cutting plastic use and are increasingly looking for substitutes and alternative methods.

What does the future hold for online garden retail sales?

What does the future hold for online garden retail sales?

The online garden centre market is often cited as a great growth opportunity for garden centres, but how well are bricks-and-mortar retailers tackling the internet generation?

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles


Free to subscribers, the essential guide for professional plant buyers

Download your copy