HTA promotes autumn push to make up sales

HTA planting campaign aims to extend the season as nurseries hope to make up for spring losses.

Growers are looking ahead to autumn after a poor first half of the year as the HTA launches a campaign to encourage autumn gardening.

Nurseries are hoping for a successful autumn to make up for their spring losses.

To encourage consumers to continue gardening over the autumn, when demand for plants is generally lower, the HTA has launched its "Plan it, Plant it this Autumn" campaign.

Farplants sales manager Tim Jacob said: "You can't learn a lot from a year like this. We are drawing a line under it and looking ahead to autumn, which could be better than normal for nursery stock sales. September could be a bumper month."

Bridge Nursery partner Pete Lodge agreed that autumn has potential. "There is less demand, but it has always been the best time to plant perennials," he said. "People have been more inclined to have a go in the autumn recently."

Some growers are more cautious about the autumn. New Place Nurseries sales director Steven Lee said: "Autumn depends on how the season has gone but it is difficult to predict. We're just going to carry on and see where we get to. Maybe by Four Oaks things will be looking better."

Quality Ornamentals general manager Paul Brooking added: "It would be foolish to be bullish. I'm expecting autumn to be as normal - there's no reason why not."

The HTA campaign aims to extend the season and tap into growing interest among younger gardeners. It will create awareness that the garden is not dormant during the winter and will encompass a range of activities including lawn care, planting, autumn bedding, trees, fruits and wild bird care.

Planting season

Research commissioned by the HTA has revealed that 41 per cent of gardeners believe that fruit trees and berries should be planted in spring. Some 45 per cent believe that spring bulbs should also be planted at this time, when in fact autumn is the key time to do both.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Grower sundries - Options for nurseries

Grower sundries - Options for nurseries

Environmental factors are key for growers choosing the latest pots, growing media, fertilisers and labels, writes Sally Drury.

Business Planning - Brace now for Brexit impact

Business Planning - Brace now for Brexit impact

Neville Stein advises how businesses can act now to protect themselves against higher plant import costs after the Brexit deadline.

Horticulture careers - plugging the skills gap

Horticulture careers - plugging the skills gap

Bespoke apprenticeships and internal training are helping firms to get ahead in skills-shortage horticulture, says Rachel Anderson.

Opinion... Why no-deal Brexit should worry you

Opinion... Why no-deal Brexit should worry you

Whether you voted leave or remain all those years ago, a "no-deal" Brexit should worry you.

I will not be importing oaks this season. Will you?

I will not be importing oaks this season. Will you?

I find myself in a difficult situation. A few weeks ago I was fortunate to be present to hear details of imminent changes to regulations concerning Oak Processionary Moth (OPM) and oak trees. I heard details, asked questions and probed the implications of these changes. That may not sound like a difficult position to be in, yet I am uneasy.

Opinion... Better targets to tackle pollution

Opinion... Better targets to tackle pollution

Lobby groups jumping onto fashionable campaigns, often to promote their own interests, can do much more harm than good. Take, for example, the move against black polythene plant pots and containers.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +


The Horticulture Week Business Awards is now open for entries

Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive RANKING of ornamentals nurseries by annual turnover plus the FULL REPORT AND ANALYSIS

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles