HTA launches Plant of the Month initiative

The HTA's Plant for Life campaign has launched its Plant of the Month initiative with a fresh online and print campaign for spring.

The March push is for Hebe, while Ceanothus will headline for April and lavender will take the limelight in May, said the Horticultural Trades Association.

The aim of the campaign is to make it easier for the marginal gardener by selecting a widely available plant on a monthly basis that will look good.

Plants were chosen by the HTA ornamentals committee and the HTA retail management group to ensure the campaign met needs of growers and retailers.

A representative said: "Interest from HTA garden retailers has been strong, with over 750 outlets, smaller independents and larger chains alike signing up."

They receive free point-of-sale materials including A3 Correx boards and bedcards, with artwork designed to appeal to the predominantly female marginal gardener.

Jennifer Thwaites, HTA promotions manager, said: "Plant of the Month will provide a focus for retailers and consumers alike."


The Plant of the Month calendar for the rest of the year is:

June Penstemon

July rose

August Hydrangea

September Sedum

October conifers

November soft fruits

December trees and hedging

January hellebores

February evergreen Clematis


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Pest & Disease Factsheet - Peach leaf curl

Pest & Disease Factsheet - Peach leaf curl

Growers of fruit and ornamental trees need to be aware of this disfiguring disease.

Business planning - Demand management

Business planning - Demand management

Seasonal demand may be inevitable but peaks and troughs can be managed to minimise business impact, Neville Stein explains.

Crocus

Crocus

These heralds of spring are highly suited to being planted in tree circles, grass and rock gardens, says Miranda Kimberley.


Opinion... Get rid of plastics in Horticulture

Opinion... Get rid of plastics in Horticulture

Blue Planet II eloquently showed the rich tapestry of life in the oceans. It also focused public awareness on plastic pollution damaging wildlife.

Opinion... Gardening needs better promotion

Opinion... Gardening needs better promotion

British horticultural firms and organisations have not been the best at working together to promote our industry.

Opinion... A wish list for unblinkered thinking among our politicians

Opinion... A wish list for unblinkered thinking among our politicians


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive ranking of ornamentals nurseries by annual turnover. 

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles