HTA Garden Industry Monitor shows 80% more aware of price battleground

The July 2010 edition of the HTA's Garden Industry Monitor (GIM), 'Price Clever: Learning to Cope with the canny customer,' considers the impact on the gardening and landscaping markets of changing consumer attitudes to price and value.

According to HTA research partner the Future Foundation, price has become the battleground between consumers and suppliers in all sectors.

The eighth issue of GIM Consumer Insight presents the Future Foundation’s latest trend analysis, which found that 80 per cent of UK consumers admit that they have become "increasingly aware of the price of goods and services."

Accompanied by new HTA research into customer satisfaction with garden centres, the report discusses how the industry might best respond to the increasingly canny customer.

"Price is now often regarded as a mere starting point for negotiations" says HTA marketing director Andrew Maxted.

"Consumers feel empowered to seek out value and use an amazing variety of tools and techniques to find the best possible deals; the garden industry is not immune to this trend.

"HTA’s own research shows that customers are generally very satisfied with the quality and service available in our garden centres but that the industry cannot afford to ignore the significant number of customers who are looking for, and increasingly expect, a discount."

HTA members can download ‘Price clever: learning to cope with the canny customer,’ from the market information section of the HTA website www.the-hta.org.uk.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Will peat use be taxed or banned?

Will peat use be taxed or banned?

The Government has made strong statements on peat reduction in its new 25-year environment plan, published in January.

Papaver

Papaver

These compact, brightly coloured flowers can be very attractive for impulse sales, notes Miranda Kimberley.

How garden centres can reposition themselves after MPs call for 'latte levy' on coffee cups

How garden centres can reposition themselves after MPs call for 'latte levy' on coffee cups

Garden centres could show they are the "major force in green retail" by backing calls for the Government to introduce a 25p latte levy on disposable coffee cups and for all coffee cups to be recycled by 2023.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles