"The Inspiring Future Growth event will feature business gurus at the forefront of British commerce," said Charmay Ball, chair of the HTA bedding group.
"The conference is quickly establishing itself as a must-attend event for all those growing and selling bedding and seasonal plants."
HTA market information manager David Denny will reveal its latest research into what consumers think and do with their gardens.
Other speakers at Syngenta in Bracknell, Berkshire, on 3 November include HSBC economist Alun Powell, PR expert Marshall Dirks and Tesco horticulture manager David Fryer, who will talk about prospects for bedding plants from a supermarket perspective
Television presenter and motivational guru Geoff Burch will "take a very different and challenging view of how we handle our customers", said the HTA. To book, visit www.the-hta.org.uk/beddingfocus.