Under the new partnership, the HTA will become principal sponsors of Glee Landscaping and Garden Design (Hall 4), as well as Glee Garden Care (Hall 5). Added to this, the HTA will also be providing the core content in Glee’s highly anticipated seminar programme.
HTA marketing director Andrew Maxted said: "This year we will be working with the Glee organisers to highlight the wide range of services HTA provides to exhibitors and their retail and landscaper customers. We’ll also be looking forward to sharing our latest market information and insights, as well as addressing the key themes for 2012 and beyond, whilst helping to celebrate the wide range of new and innovative garden products that Glee 2011 will showcase.
"HTA is delighted to be working with Glee again this year to help deliver an event that engages the breadth of the UK’s gardening and landscape sectors, bringing buyers and exhibitors together at this key point in the industry calendar."
Glee show director Nick Davison said: "We are delighted to confirm the HTA’s involvement in the 2011 show. The support and expertise that they can bring to the show is invaluable, and will help us to further develop Glee’s role as the key annual event for the garden, landscape and leisure industries. Both Glee and the HTA have common goals, in that we want to help create a bright and profitable future for the industry. We hope that by working together we can develop ideas and inspiration, as well as raise awareness of those key issues that are affecting the garden and leisure industry in the current economy."