HortWeek Survey: should the term 'nurseryman' be dropped?

Johnsons of Whixley is rebranding, changing name, but also says that times have changed and the term 'nurseryman' is going to have to go.

Graham Richardson, Johnsons of Whixley group MD and 'nurseryman'


Group MD Graham Richardson said: "We have used the generic term ‘Nurserymen’ as part of our branding for years, and it has been an accepted historical collective term that describes the profession and not a deliberate specific reflection on gender within the workforce.

“We are proud of the diversity of our workforce and the contributions that all of our employees make.”

“However, we are acutely aware of this being perceived as outdated and intend to phase out the term over time as we introduce our new brand. This is also an opportunity for us to solidify our place in the market and ensure that the quality and reputation of Johnsons products are maintained for future generations of our workforce, customers and stakeholders."

Do you agree? If 'nurseryman' is dropped, what should replace it? Let us know in this short, anonymous survey.


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