Horticulture Week editor Matthew Appleby speaks to Graeme Edwards from Woodlark Nurseries in Surrey on behalf of Stars for Europe about the forthcoming poinsettia season.
They discuss how this year's poinsettia market is shaping up and Graeme explains why poinsettias have retained their traditional popularity and why he thinks Stars for Europe poinsettias offer good value as the quintessential Christmas plant. He offers insight into the challenges of growing the plant and looks at the prospects for 2021.
Stars for Europe (SfE) is the marketing initiative of European poinsettia breeders Dümmen Orange, Selecta One, Beekenkamp and Syngenta Flowers, supported by MNP Flowers.
For more information go to https://www.starsuniteeurope.eu/.
Podcast presenter: HW editor Matthew Appleby
Producer: HW digital content manager, Christina Taylor
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