HTA president Boyd Douglas-Davies and chairman James Barnes speak about the upcoming HTA conference on 14 September at Birmingham ICC.
The conference will look at future trends and present the challenges and opportunities facing the UK’s horticulture industry by exploring areas such as the retail revolution, consumer insights, what garden design will look like nationally and globally in 2030.
Among the speakers will be economist Vicky Pryce from the Centre for Economics and Business Research in London.
Barnes and Douglas-Davies discuss trade and lobbying issues and how the conference will help businesses with their horizon scanning.
Douglas-Davies tells the podcast: "We've all got to be super-conscious the next few years are going to very challenging for all sectors of the industry. These problems we have with us are established and settled for the long haul...so we need to focus on the long term. There's definitely price rises coming."
Simon Reeve, Mark Gregory, Tayshan Hayden-Smith and Arit Anderson are among star speakers.
Michael Perry (The Plant Geek), Tim Briercliffe (International Association of Horticultural Producers) and Dominic Harrison and Josh McBain from consumer trends agency Foresight Factory will also speak at the event.
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