Horticulture Week Podcast: Berries are booming but labour shortages need to be addressed, says British Berry Growers' Nick Marston

Matthew Appleby and Nick Marston
Matthew Appleby and Nick Marston

British Summer Fruits has rebranded as British Berry Growers and chairman Nick Marston tells the HortWeek podcast why.

There could be record consumption this year, with Wimbledon tennis helping the market, and campaigns for raspberries and Love Fresh Berries month in July boosting sales too. British berries remain an affordable treat, with sales doubling in a decade.

But the National Food Strategy's labour announcement isn't enough to serve the sector, Marston says. An additional 10,000 visas will not stop the £29m waste of unpicked fruit recorded on 2021, while automation is still some way off. Production cost prices have risen 15% and labour is 50% of the cost of production.

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If you are interested in producing a podcast with HortWeek, contact hortweek@haymarket.com.

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