Horticulture Week Business Award - Wholesale Nursery Stock Grower of the Year

Winner - Wyevale Nurseries

Image: Wye
Image: Wye

Wyevale Nurseries grows more than six-million container plants, trees and transplants each year for supply to the retail, landscape, garden design, local authority and forestry markets.

Owned by the Williamson family for 87 years, the business has undergone a major period of transformation in the past three years, including consolidation from four separate businesses into one, to drive growth, develop a strong, single brand image and improve profitability.

Key developments include consolidation of container tree and open-ground tree production as well as developing an improved overall range and quality. A £300,000 investment in lifting and planting equipment has allowed for more efficient operations, faster turnaround of customer orders and increased capacity.

A new products department was set up three years ago with a brief to search for new plants from across the world. Since its inception, the department has launched 215 lines including 10 UK exclusives, won a raft of new plant awards at industry trade shows and generated more than £1.5m in new sales. The new plants range has allowed Wyevale to develop new relationships with top UK retail customers such as the Tillington Group, Blue Diamond and Klondyke Garden Centres.

Other key developments include an increased investment in the Wyevale propagation unit to supply "UK-sown and UK-grown" plants. As well as addressing the pressures of Brexit, the propagation unit also tackles concerns around biosecurity.

Wyevale has opened up more than 200 accounts in the garden design/domestic landscape market in the past two years and achieved a 45% year-on-year sales increase in 2017. A 2ha specimen shrub and hedging unit developed in 2017-18 will allow the business to meet increasing demand for larger shrubs from amenity and garden design customers. Wyevale is a leading plant supplier in the housing and holiday park sectors and has seen specimen shrub production increase by more than 300% in the past three years.

Other developments during this period include the introduction of a two-year management trainee programme and a fresh branding and marketing strategy to increase awareness of what was once regarded as a sleeping giant.

The results speak for themselves. Taken together, the measures have seen profits in the year to 31 July 2017 nearly quadruple on the back of steady turnover growth.

Sponsored by : ICL

Highly commended

  • Majestic Trees

SEE ALL BUSINESS AWARDS 2018 WINNERS

***ENTRIES NOW OPEN FOR 2019 HORTICULTURE WEEK BUSINESS AWARDS - ENTER NOW!***

 


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Acer

Acer

These trees and shrubs grow to a range of different heights and produce distinctive foliage in many colours, Sally Drury finds.

Rose rosette virus: a dangerous virus that could be a huge problem for roses

Rose rosette virus: a dangerous virus that could be a huge problem for roses

Rubus idaeus

Rubus idaeus

The health benefits of raspberries make these very popular plants an ideal choice for retailers, according to Sally Drury.


Redford Flowers' Simon Redden on why there should be no new levy

Redford Flowers' Simon Redden on why there should be no new levy

A recent BPOA north west meeting heard delegates call for a new levy to succeed AHDB Horticulture, which growers voted to end paying into in February.

Better relations needed with Europe

Better relations needed with Europe

Gardening must be more accessible

Gardening must be more accessible


Partner Content

How indoor growers can successfully finance greenhouse innovations

How indoor growers can successfully finance greenhouse innovations

Presented by GE Current, a Daintree company
How to spot and control caterpillar infestation – and save your crop

How to spot and control caterpillar infestation – and save your crop

Presented by Fargro
Follow us on:

Horticulture Week Top 100 Ornamentals nurseries

See our exclusive RANKING  of ornamentals nurseries by annual turnover  plus the  FULL REPORT AND ANALYSIS

HW Podcast

Horticulture Jobs
More Horticulture Jobs

 

Horticulture Week Landscape Project Leads

Click here to view a sortable table of the latest Brexit-related policy, legislation & guidance published by the UK Government, devolved administrations & European Commission. Compiled by HW.

For more see the BREXIT page

PLANT SUPPLIERS GUIDE

Free to subscribers, the essential guide for professional plant buyers
 

Download your copy

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards