Horticulture Week Business Award - Sustainable Business of the Year

Winner - A good home for everyone, B&Q

Image: B&Q
Image: B&Q

The 10th year of B&Q’s sustainability programme in 2017 saw a step change in its sustainability delivery. The company focused on reducing its own footprint, increasing community work and engaging its customers.

In April 2017, B&Q decided to end the use of all neonicotinoid-based insecticides in the cultivation of all its flowering plants. Coverage generated a reach of more than 10.9 million. By November 2017 the top 10 leading garden centres had all made similar commitments.

The launch was held at a pop-up garden in Soho Square, central London. Subsequent online support, ranging from "how to" videos to a live question-and-answer session, all received very positive feedback. Overall, B&Q achieved an online reach of almost three million and 7,300 reactions, while sales of sustainable products grew.

The Nature of Gardens report was the cornerstone of customer sustainability engagement work in 2017. In September 2016, more than 50 organisations collectively published The State of Nature 2016. The report proves that the potential of gardens is under-represented in the narrative about the state of nature.

People see space, time, money and knowledge as barriers to doing more. They believe we all benefit from connecting with nature. B&Q has promoted tips to help garden wildlife, including activities such as wildlife surveys and creating a bird café.

To cut its direct environmental footprint, B&Q has invested in technology, reviewed its energy buying and involved everyone in an efficiency drive, cutting its overall footprint by 54%.

A new strategic partnership has been formed with the national housing and homelessness charity Shelter, giving £400,000 so far through company donations and national fundraising weekends.

B&Q also saw 3,373 children take part in wildlife workshops in its stores. During 2017, the group increased sales of sustainable products to 40% of all sales, with propositions such as 100% responsibly sourced timber, peat-free in all easyGrow bedding plants, price parity on peat-free composts, recyclable packaging on easyGrow ­bedding plants, a wide range of pollinator-friendly plants, an extensive range of wild flower seeds, water saving solutions and helpful advice available online as well as in-store.

B&Q introduced its timber policy back in 1991 and has overall aims to cut the environmental impact of its own operation as well as to help customers and colleagues create sustainable homes and gardens.

SEE ALL BUSINESS AWARDS 2018 WINNERS


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Aster

Aster

Brightening up gardens in autumn, these daisies are seen as a gem in the gardener's arsenal, writes Miranda Kimberley.

What are the garden centre trends from the Glee trade show?

What are the garden centre trends from the Glee trade show?

Plastic, peat and glyphosate reduction, one-stop shop suppliers, slug control, shrub replacement, lawn fixing, solar technology and heat-loving plants such as agapanthus were among the top trends at Glee this year.

How is the garden product market responding to renewed pressure on glyphosate?

How is the garden product market responding to renewed pressure on glyphosate?

Shifts are taking place in the market for garden weedkillers in the UK


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive RANKING of garden centre performance by annual turnover plus the FULL REPORT AND ANALYSIS of the market drawing on our garden retail industry-exclusive research

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles

PLANT SUPPLIERS GUIDE

Free to subscribers, the essential guide for professional plant buyers
 

Download your copy