The trade fair, which took place on 1-4 November, suffered from a drop in the number of visitors and fewer exhibitors last year. This prompted the organisers to take a new course, focussing on more content, more expertise, more opportunities for networking, and more spectacle.
The show had 599 exhibitors (an increase of 10%), and the number of visitors also went up.
This was indicated by the Horti Fair’s new online visitor registration system with which visitors could register in advance at the website. This made it possible to obtain a highly accurate and transparent count, according to Horti Fair’s director, Frans-Peter Dechering.
"Included in our new approach is an even more accurate registration and transparent communication," he said.
There were 23,240 unique visitors from 67 countries. They made an estimated 27,750 visits to the trade fair: an increase of approximately 20%.
Of these visitors, 16,240 entered by means of a Horti Fair scan, 3,750 came from Aalsmeer, 1,500 from Vijfhuizen, 750 from the Aquatech (a trade fair running simultaneously in the Amsterdam RAI) and 1,000 were part of a group such as a delegation, a group of journalists, or a group of secondary school students.
The number of people registering in advance amounted to 24,244.