Show director Wim van der Loo will hand over to Frans-Peter Dechering from 1 January. The 2011 event will revert to early November and will run concurrently with the FloraHolland Trade Fair in Aalsmeer, along with technical trials and open days.
Finnish exhibitor Novarbo's representative Jarvo Sainio said last week: "We were last here two years ago and it was a big surprise to see it had gone from 11 halls to five. Then it was busy every day, but the first day here was quiet."
Horti Fair chairman Ewald van Vliet said: "Horti Fair is more compact. There is a fragmentation in the range of trade fairs, the scope for investment is under pressure and participants are in the process of reorientation." Co-operation with FloraHolland would "serve the collective interests of horticulture".
Innovation Award winner Berg Product's sales manager Sjef Loomans said: "It's a good decision - we look forward to it. "
Frans van Zaal Totaal Techniek sales manager Arjan Kok was more sceptical. "We don't know whether we will take part," he told HW. "It's very expensive and there are a lot of alternatives you can go to now."
Dutch industry consultant Hans Hein added that the new Westland Tuinbouw Relatiedagen (Horticulture Relation Days) event for the Dutch industry in mid September meant that "everything is split up at the moment".
2008 900 47,730
2009 740 34,043
2010 530 23,256