Horti Fair pins hopes on revamp

Fewer than half the number of visitors attended last week's Horti Fair show in Amsterdam compared with two years ago, increasing pressure on organisers to make a success of the revamped event next year.

Show director Wim van der Loo will hand over to Frans-Peter Dechering from 1 January. The 2011 event will revert to early November and will run concurrently with the FloraHolland Trade Fair in Aalsmeer, along with technical trials and open days.

Finnish exhibitor Novarbo's representative Jarvo Sainio said last week: "We were last here two years ago and it was a big surprise to see it had gone from 11 halls to five. Then it was busy every day, but the first day here was quiet."

Horti Fair chairman Ewald van Vliet said: "Horti Fair is more compact. There is a fragmentation in the range of trade fairs, the scope for investment is under pressure and participants are in the process of reorientation." Co-operation with FloraHolland would "serve the collective interests of horticulture".

Innovation Award winner Berg Product's sales manager Sjef Loomans said: "It's a good decision - we look forward to it. "

Frans van Zaal Totaal Techniek sales manager Arjan Kok was more sceptical. "We don't know whether we will take part," he told HW. "It's very expensive and there are a lot of alternatives you can go to now."

Dutch industry consultant Hans Hein added that the new Westland Tuinbouw Relatiedagen (Horticulture Relation Days) event for the Dutch industry in mid September meant that "everything is split up at the moment".


Exhibitors Attendees

2008 900 47,730
2009 740 34,043
2010 530 23,256

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next



The range of colours and flowering times makes for cheerful and economic displays, Miranda Kimberley reports.

Pitches - seeds and consumables

Pitches - seeds and consumables

The right seeding and inputs are essential for keeping grass in top condition and ensuring that pitches look and perform at their best, says Sally Drury.



Customers do not often know about the different leaf colours and shapes offered by hollies, Miranda Kimberley reports.

Opinion... Standardisation good for the trade

Opinion... Standardisation good for the trade

Horticulture could benefit from streamlining in the supply chain.

Opinion... Get rid of plastics in Horticulture

Opinion... Get rid of plastics in Horticulture

Blue Planet II eloquently showed the rich tapestry of life in the oceans. It also focused public awareness on plastic pollution damaging wildlife.

Opinion... Gardening needs better promotion

Opinion... Gardening needs better promotion

British horticultural firms and organisations have not been the best at working together to promote our industry.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive ranking of ornamentals nurseries by annual turnover. 

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles