Hopes raised for Chelsea sponsorship deals

Exhibitors at Chelsea with sponsorship deals express hope that arrangements will develop into long-term relationships.

Chelsea exhibitors with sponsorship deals have expressed hopes that the arrangements will develop into long-term relationships.

The number of exhibitors in the Great Pavilion with sponsorship has increased this year. Hardy's Cottage Garden Plants was sponsored by Westland, Hillier by Scotts Miracle Gro Company, Raymond Evision by Fenchurch Advisory and Kelways by Nomura Bank.

Kelways retail manager Andy Martin said Nomura had approached the grower again after the first deal last year. "They were really pleased and hopefully it will be the start of a long-term relationship. It's lovely to do Chelsea but it's expensive. They love it because they can entertain their guests. Chelsea is the first event of the London season, and anyone who's anyone wants to be here. They're keen to get their clients in."

Hardy's Cottage Garden Plants was sponsored last year by Fenchurch Advisory, and decided to switch to a company with closer links to their business.

"It makes sense to have a horticultural sponsor," said co-owner Rosy Hardy. "Westland is pushing its new product and it is working well for them. We use their products all the time and people can see the plants grown with their compost are doing well. The arrangement is mainly for Chelsea, but also for other RHS shows as well."

Paul Patton from Hillier sponsor Scotts Miracle Gro Company agreed that it was beneficial to have something in common. "It's a natural relationship and works extremely well - especially at Chelsea. This is the second year we have worked together and we want to continue."

RHS PR manager Phil McCann said: "It is great that in the Great Pavilion we are seeing an increase in exhibitors getting sponsorship. This is helping them to deliver even bigger and more fantastic displays. We especially hope to help more small British nurseries get sponsorship at future shows."

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