Honda and Rolawn roll out green carpet for media

The country's leading garden writers, broadcasters, photographers and editors got a green carpet welcome this month when Rolawn provided turf for a new take on the red carpet at the annual Garden Media Guild awards lunch, held at conference venue The Brewery in London.

Sponsor Honda Lawn & Garden paid for a green carpet of Rolawn's Medallion turf to be laid from the entrance archway to the reception by specialist contractor The London Lawn Turf Company using Rolawn's Turfmaster System in large format 13sq m rolls.

Rolawn sales and marleting director Cedric McMillan said: "As leaders in our respective markets we have been working with Honda in indentifying joint promotional initiatives. This prestigious event represented an ideal opportunity to showcase our brands to leading industry figures."

Honda UK Power Equipment marketing communications manager David Hodgkinson added: "Honda likes to do things differently, but only if it helps us commercially. The 'green carpet' helped us stand out from the crowd of sponsors at the awards ceremony, delivering a better return on our sponsorship, and we are certain to reap the benefits in the season ahead following the number of press contacts we made at the event. Without the quality of the Rolawn product, and the efficiency of The London Lawn Turf Company, this simply would not have been the case."


Subscribe to Horticulture Week for more news, more in-depth features and more technical and market info.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read This Next

Show Preview - BIGGA Turf Management Exhibition (BTME) 2018

Show Preview - BIGGA Turf Management Exhibition (BTME) 2018

Heading for BTME? Get straight to the hot spots of the greenkeepers' show with Sally Drury's pick of the products that will appeal to landscapers and councils too.

Business planning: The labour challenge

Business planning: The labour challenge

With staffing becoming increasingly problematic, Neville Stein looks at the alternatives to finding good recruits.

Editorial ... Supporting horticultural excellence

Editorial ... Supporting horticultural excellence

The team at Horticulture Week are delighted to launch the leading industry awards schemes for 2018 supporting, encouraging and broadcasting excellence across all areas of horticulture business, people and places.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Products & Kit Resources