Homebase launch into Facebook, Twitter and YouTube

Homebase is launching into the social media space this month with an official presence across Facebook, Twitter and YouTube.

Homebase launches a Facebook page - image: Homebase
Homebase launches a Facebook page - image: Homebase
An official Homebase Facebook page and two Twitter accounts, one of which will be dedicated to answering customer service queries have launched. An existing YouTube channel will be re-launched with a new look and updated videos.    

Content on the new pages will be focused on providing inspiration, ideas and practical support across DIY and home enhancement. Bespoke monthly trends features on Facebook will give advice on how to recreate looks in the home and Homebase experts will provide top tips. Nectar promotions will also be featured.  

Homebase marketing director Jo Kenrick said:, "This activity will complement our existing multi-channel presence supporting the Homebase website, our gardening site getintogardening.co.uk and iPhone app."

The new pages will encourage customers to ask, share, ‘like’ and comment on their decorating questions, ideas and experiences. A dedicated team within customer service has been specially trained to reply to Tweets and Facebook comments and respond to customer interaction across Internet based communities.

Kenrick added: "Homebase is increasingly being mentioned throughout the social media space. We wanted to ensure we can respond to customers’ questions and suggestions as well as provide them with inspiration and practical advice from our expert team, all in the space where they are already active."      

To celebrate the launch Homebase will be offering anyone who ‘likes’ the Homebase Facebook page 30 extra Nectar points on their next purchase – marking Homebase’s 30th anniversary this year. Ongoing Nectar campaigns will also be launched throughout the year and into 2012.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next



Brightening up gardens in autumn, these daisies are seen as a gem in the gardener's arsenal, writes Miranda Kimberley.

What are the garden centre trends from the Glee trade show?

What are the garden centre trends from the Glee trade show?

Plastic, peat and glyphosate reduction, one-stop shop suppliers, slug control, shrub replacement, lawn fixing, solar technology and heat-loving plants such as agapanthus were among the top trends at Glee this year.

How is the garden product market responding to renewed pressure on glyphosate?

How is the garden product market responding to renewed pressure on glyphosate?

Shifts are taking place in the market for garden weedkillers in the UK

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive RANKING of garden centre performance by annual turnover plus the FULL REPORT AND ANALYSIS of the market drawing on our garden retail industry-exclusive research

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles


Free to subscribers, the essential guide for professional plant buyers

Download your copy