Homebase appoints Jo Kenrick as new marketing director

Homebase has appointed Jo Kenrick as marketing director to start in mid-August.

The new role will report directly to Paul Loft, Homebase’s managing director.
She joins from Start, the charity initiative, where she is CEO. She replaces Ajay Kavan who left the business earlier in the year.
Loft said: "The customer is, and always will be, at the forefront of Homebase’s activities. We aim to lead the march on ideas and inspiration in the home and garden".
He added: "Jo’s background in FMCG, retailing and at Start is ideally placed to move us on to the next step in the Homebase journey.

Kenrick said: "I'm delighted to be joining the team at Homebase - I've always believed that women were the key decision makers in Home Improvement and this is a business which already has a strong female franchise. There is so much already in place to build on and a great team with which to do it so I'm really looking forward to getting started".

She started her career at Mars and PepsiCo, and she has operational, sales and marketing experience in both fast moving consumer goods (FMCG) and retail. More recently, she was marketing and customer proposition director at B&Q.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre profile: Hulme Community Garden Centre, Manchester

Garden centre profile: Hulme Community Garden Centre, Manchester

High environmental standards, community work and support for local suppliers are all lessons for the wider garden retail industry, Matthew Appleby discovers.

How can garden centres reduce plastic use?

How can garden centres reduce plastic use?

Garden retailers are under pressure to use less plastic as the Government's new 25-year environment plan seeks to introduce a wave of measures to reduce pollution.

Will peat use be taxed or banned?

Will peat use be taxed or banned?

The Government has made strong statements on peat reduction in its new 25-year environment plan, published in January.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles