Higher prices sees FloraHolland turnover up three per cent in 2012

FloraHolland has grown its annual turnover by over three per cent to €4.28 billion (from €4.16 billion in 2011).

In 2012, a total of 12.5 billion flowers and plants were traded via the world's largest flower auction, thanks to higher prices.

In 2012, growers on average received four per cent higher price compared 2011.

The largest product group (cut flowers) increased in turnover by 2.9 per cent to €2.4 billion. The average price went up while volumes dropped slightly by 1.4 per cent.

Turnover from house plants sales was up two per cent at €1.5 billion with 0.7 per cent fewer units.

Garden plants increased by 2.1 per cent and turnover was eight per cent up on 2011.

The auction clock turnover declined by 1.5 per cent in 2012, amounting to €2.4 billion.

The €1.9 billion turnover achieved in direct sales by FloraHolland Connect shows an increase of 8.9 per cent.


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