Gardening gloves and footwear supplier Briers has teamed up with the British designers, Wayne and Geraldine Hemingway MBE and their HemingwayDesign team to create four new ranges of gardening wellies, gloves and rainmacs.
All four collections – along with other new Briers products - will be launched at this year’s Glee exhibition on September 15-17 at Birmingham NEC.
The HemingwayDesign product ranges comprise:
- Pop Splash, inspired by the pop art movement that emerged in the UK and the US in the 1950s
- Grid, inspired by the table tops in 1950s caffs and early lino floors
- Tulips, a collection inspired by the wide variety of colours seen in tulips, from mustard and grey to blue and green
- Typo, giving some of the HemingwayDesign team’s favourite fonts an airing in the form of words about wellies
Briers MD Jackie Eades said: "Colour and trend matter in retail. Products that stand out and attract the consumer’s attention are those that shout, ‘I’m fashionable and modern.’
"This is as true for gardening products as it is for any other type of clothing and accessories. And it’s why trend prediction publications, market research and attendance at trade shows play such an important role in product development for manufacturers of on-trend products."