Dreamland Margate, which has hosted fairground rides at the coastal town in Kent since the 1860s, will be transformed by former fashion designers and husband and wife team Wayne and Geraldine Hemingway.
The Dreamland Trust, which announced its decision recently, has secured more than £10m from the culture department, Heritage Lottery Fund and Thanet District Council to restore rides, mini railway and animal cages and build landscaped gardens.
Trust chairman Nick Laister said HemingwayDesign’s track record spanning urban design, regeneration, fashion, seaside heritage and vintage culture was a "perfect match" for the new vision for the site.
"Wayne and Geraldine have transformed Boscombe seafront and regenerated a rundown housing estate in Norfolk," he said. "At Dreamland, HemingwayDesign’s job will be to bring our proposals to life."
Wayne Hemingway said: "We fully understand the scale of the task but with the creative community of Margate and surrounding area we can deliver something of international significance."
The Dreamland Trust, working with Thanet District Council, is working toward opening stage one of the project in 2014. Last year, the £17m Turner Contemporary gallery opened to the public.