Researchers at the University of St Andrews put this down to the presence of carotenoids, a form of antioxidant. "People who eat more fruit and vegetables, especially yellow and red fruit and green leafy vegetables such as spinach, have a more golden skin tone that has a much better effect on healthy appearance than a suntan," said researcher Dr Ian Stephen.
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Listen to your customers and keep an eye on innovators inside and outside the industry, says Neville Stein.
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Fresh Produce Pest & Disease Factsheets
GreenGene International chair Geoff Dixon on the business of fresh produce production